INTRO
The Clinic Aesthetics had built a strong following through social media but lacked a professional website to support their growing business. They approached ODDSOX to create their first digital home – a website that would not only showcase their services and integrate booking capabilities but also establish them as the premier aesthetics provider in their local area through strategic SEO. The challenge was to translate their social media success into a comprehensive digital presence that would dominate local search results and drive qualified traffic.
This greenfield project involved creating The Clinic Aesthetics' first website with a dual focus: developing a minimal, functional platform with integrated booking while implementing a robust local SEO strategy. Our goal was to ensure that when potential clients in their area searched for aesthetic treatments, The Clinic Aesthetics would be their first discovery.
KEY CHALLENGES
Our comprehensive local SEO approach included:
Thorough keyword research focused on aesthetic treatments in their geographic area
Creation of location-specific service pages
Google Business Profile optimization
Local business schema markup implementation
Location-based metadata optimization
Creation of local-focused content
Integration with local business directories
Geographic-specific URL structure
Local citation building and management
KEY FEATURES
We built the website with SEO best practices at its core:
Mobile-first, responsive design for optimal local search ranking
Fast-loading pages to improve search engine performance
Integration of location-based keywords in navigation and content
Optimised meta descriptions and title tags for local search
Integration of Google Maps for improved local visibility
Booking system implementation
